What I loathe in 2013
Social media overtaking our lives
Reality TV being seen as entertainment
Local TV news all looking the same
Santa endorsing every product
Christmas spots for luxury cars with big bows on the roof
What I love
Great graphics
Spots that dare to be different
Spontaneity
Diversity
Advertising Surprises
Clever writing
Promoting the Olympics
Are you already on Christmas spot overload?
"Wow! How many spots are Target running?" asked my bride today, while watching CBS This Morning. I saw a spot for them selling artificial Christmas trees. This is particularly troubling, as I live in the state that produces grows more Christmas trees than anyone else, but I digress.
Clearly, there is value and Target is out to take over the world. I am just happy that Black Friday is almost over and the ten thousand ads for socks, electronics and other things I don't need right now are almost gone. I even give one local advertiser points for making all their graphics black and gold.
I really do hate Christmas spots. Do we really need to work Santa into every product? Since (thanks to global warming) only a percentage of this country will see snow between now and December 25, do we need snow in every spot?
I'm really not Scrooge or the Grinch, but just a typical American who is already overwhelmed by the images (cliches) of the season. If you're living in LA, San Diego, Miami or Houston, the sight of snow falling on your new Lexus' bow doesn't ring true.
Lexus December to Remember spot
By the way, who buys $80,000 cars for their spouses for Christmas? I love my wife, but I can only dream of being able to afford a luxury car under the tree.
Looks like socks again this year...but no fake trees.
OMG! I AM Scrooge.
Merry Christmas, kids. Have fun driving your new Lexus. Don't forget to take off the bow before you drive to the grocery store.
--Rich Brase
redrich24@gmail.com
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