To end his campaign, Trump created this piece of "red meat" for his base that is a weird combination of patriotism, lies and random facts that had his suppoters salivating. In short, he hit the emotional "hot button" that every marketer aims for.
No matter the eventual outcome, may people believed that this was Hillary's election to lose...which she did in a big way. In fact, love her or hate her, I think she was one of the most-qualified people ever to run for the office. There's just one thing that killed her chances--most people don't like her, and instead of barraging us with spots all summer and fall to make us fall in love with her, her campaign directors created messages telling people how offensive Trump is. You know what? The Trump supporters already knew that! They liked that about him!
Watch Hillary: Mirrors spot
All the time, Trump is shooting off both his feet at every turn and every media outlet was there to record and air it. His own words placed him in the cross-hairs, yet Hillary did not send out a clear and concise message of what she was about. Her spots were about Trump.
Watch Hillary's Election Eve spotThe best spot Hillary's team created was her final spot, in which she spoke directly to camera, finally allowing us to get to know her as a woman and not as a politician. Unfortunately, this spot aired only on November 7 (about a million years ago, I seems), and was about two months too late.
Watch Donald's final spot
If you were on the fence at all, this was sure to push you over. But, like Hillary's, this aired right before the election, when it seems like all minds were made up.
During the entire campaign, I kept hoping for the return of Democratic strategist David Axelrod to Hillary's campaign. Did anyone ever ask the man who got an inexperienced African-American man elected twice, "hey David, got any tips?" Guess not.
So, here we are. The best thing that can be said is that the worst and nastiest presidential campaign in memory is finally over, but the residue of one candidate winning the popular vote but losing the election will continue for the next four years. The vitriol and bluster show no signs of stopping, even in the holiday season.
But, Trump is a master marketer, and some (including yours truly) believe he may not last the full four years, when he sees how impossibly hard the job is. As we all know, marketing and promotion can only take you so far. I don't think the country should be run by P.T. Barnum, but as an American, I wish Mr. Trump well, because our combined successes depend on him succeeding.
A lot will happen between now and January 20, and the next four years will be a thrill ride. I just hope things get a lot more civil. Even if it doesn't, Spring Training starts three weeks after the inauguration, and that's always good for the country. Play ball!
Rich Brase
redrich24@yahoo.com
In
this spoof of the 1986 film “Ferris Bueller’s Day Off,” actor Ben Stein
calls out former Iowa Lt. Gov. Patty Judge’s name while text on screen
cites meetings and debates she has missed. When Stein calls “Grassley?”
the Republican senior senator from Iowa pipes up — off screen — “Here!” -
See more at:
http://www.rollcall.com/news/politics/best-congressional-campaign-ads-2016#sthash.V83sVMBY.dpuf
In
this spoof of the 1986 film “Ferris Bueller’s Day Off,” actor Ben Stein
calls out former Iowa Lt. Gov. Patty Judge’s name while text on screen
cites meetings and debates she has missed. When Stein calls “Grassley?”
the Republican senior senator from Iowa pipes up — off screen — “Here!” -
See more at:
http://www.rollcall.com/news/politics/best-congressional-campaign-ads-2016#sthash.V83sVMBY.dpuf
