Sunday, September 29, 2013

Your Favorite Thing You Ever Created

Matt and Mud pretend to announce.
It may not be your best work of all time, but it's definitely your favorite.

Maybe it was the way the shoot came together.  Or the creative development.  Or even the special camaraderie you had with everyone.

It could even have been the final product.

In any event, it's the first thing that pops to mind whenever your asked the question.

For me, it was this 5-minute segment introducing Matt Vasgersian as the new San Diego Padres announcer.

It started out as a promo shoot, with the hope of getting half a dozen decent spots.  Both Matt and his color man, Mark "Mud" Grant, were up for anything.  They agreed to showcase their humor as a way of creating a value-added proposition to the viewers' experience of watching games on Channel Four Padres. 

That was the official rationale.  The truth was, we all felt as though we, the inmates, had taken over the asylum.

Hey, where's the Palestinian chicken?
OK, back to the shoot.  We had a "Curb Your Enthusiasm" approach.  Here's the setup, you need to start at point A, include something about X, and end at point B.  And yes, we used that chestnut, "We can fix anything in post."

The day went better than expected; we stopped and shot at places we planned, as well as locations and stuff we just made up along the way.  Matt and Mud were hilarious and fearless. 

By day's end, we realized we had way more than a few good spots.  That proved to be true, and we put together a 5-minute segment, then submitted it, just for kicks.

Management had other ideas, and used it in their Opening Day show to introduce Matt to the San Diego audience. I understand it went over well, but that was secondary.  To this day, it's top of my list.


Everything's better with baseball.
I know you have your favorite.  And now, The Promo Code welcomes your story (complete with video or audio, of course).

Go ahead and post here.  Who knows?  Your best memory may hold a special place in someone else's heart as well.

Even Larry David might think it's pret-ty, pret-ty, pret-ty good.

-Ed Roth
edrothshow@gmail.com


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