The Promo Code. Everyone who's every written, produced, or
edited a promo lives by it. Certainly we
have. We're Rich Brase and Ed Roth, two
veteran promomeisters who inadvertently found their way into this industry
while pursuing something else.
That's when we discovered that there
are many more like us. Too many, in
fact. Which is why, between gigs, we
have plenty of time to create a blog called The Promo Code.
Here's the deal: We want to share our stories from the front
lines and the edit bays. Stuff that we
remember, whether we want to or not. And
we want to hear your war stories as well.
So what is The Promo Code? Well, like everything else, we'll make it up
as we go along. Sound familiar? Good.
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